It’s no secret that e-commerce has been booming in the United States for the last two decades. Over the past decade, retail e-commerce sales have soared from $1.3 trillion to $6.3 trillion in 2024, according to Statista. For years, America’s largest companies like Walmart, Amazon, and Target have leaned on online sales to drive growth. However, the Covid-19 pandemic has sparked a secondary surge in e-commerce that’s being driven by America’s small businesses. Many investors still do not appreciate the unprecedented impact that the pandemic had on small businesses, the American economy, and the national real estate market. In the wake of the pandemic, 71% of small businesses in America have attributed their survival in 2020-2021 to digitization.
During a period where the word “normal” was thrown out the window, small businesses had to quickly bolster their online offerings in order to remain competitive. Now, as of 2023, a staggering 95% of small businesses have moved at least one portion of their business online. With this immense shift towards digitization, these businesses will all need places to store inventory and run their businesses–a bullish sign for flex space real estate.
Five key reasons why business owners, investors, and the posse here at Riverbank Capital all love flex space: